UX Research | Consumer Insights | Social Computing
Hello!
I am Arpita, nice to meet you!
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I am a mixed methods researcher specializing in User Experience, Consumer Insights, Social Computing. I currently work as a Senior Researcher at Electronic Arts Inc. I am deeply passionate about lending a voice to the consumer and love combining business needs with user needs. I love collaborating and communicating with teams. At my current role, it is my job to ensure people have fun playing games and the teams have fun making them.
Welcome to my little space on the web!
I specialize in consumer behavioral research, social research, 'gamified' systems and researching with agile teams. I am trained in qualitative and quantitative research methodologies and combine the best of both to find solutions to the most complex of problems and deliver actionable insights. I've conducted remote and in-person end-to-end research studies, and also used to working on lean UX Research teams to establish research best practices and evangelize the importance of research. I’ve conducted generative, strategic and evaluative UX research during my time at Glu (now a part of EA Games) and am involved in all stages of product development.
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I hold a dual degree in Computer Science and Master's by Research in Exact Humanities from IIIT-Hyderabad. My thesis focused on the ways users socialize in an online multiplayer game using unsupervised machine learning and the evolution of social behaviors over time.
Get in touch!
Please feel free to send me a message if you are interested in my research, have a project to discuss or would like to talk about games.
Hyderabad - India
